PR-projects of IDGC of Centre were among the winners of the IV International Festival of territorial marketing and branding

On the eve in Minsk the Fourth International Festival of territorial marketing and branding OPEN finished and the contest for the best project in the field of promotion of territories and various regional sites was summed up.

IDGC of Centre presented at the competition three projects, each of which was awarded the prize.

The project "Gorky defenders of the Bryansk land", devoted to the development of social ties between the Bryansk and Novgorod regions, where feats were committed during the Great Patriotic War by heroes of the 279th Rifle Division, took the third place in the category "Project, event, campaign (cultural) ". The project of IDGC of Centre "Energy efficiency: simply about the complex", showing the results of the company in improving energy efficiency, took the third place in the category "Project, event, campaign (similar projects) ". The historical and social Internet project "The Story of a feat" won a bronze medal in the category "Website / Internet project / campaign".

The evaluation system of entries fully complies with international standards and only with an appropriate amount of points contestants were given awards.

According to Head of Public Relations Department of IDGC of Centre Evgenia Fisenko: "Now in Russia and the CIS not so many activities are carried out, which are dedicated to branding and marketing of territories and territorial sites. For IDGC of Centre, as the company that operates in 11 regions of the Central Federal District, the promotion of regional sites is very important. Participation in such events allows us to estimate not only the work already done, but also to share experiences with colleagues. We are pleased that our experience was highly appreciated by such a competent jury." The International Festival OPEN, first held in 2012, is a professional interactive platform, which annually brings together the best experts from around the world, sponsors, stakeholders, and is open to anyone interested in marketing and branding of territories.