Hotline of power engineering specialists:
The environmental project "Green Distribution Zone" of IDGC of Centre is recognized as the winner of the contest of PR-projects "KonTEKst-2017" among press services of companies of the fuel and energy complex and power engineering. The social project of IDGC of Centre "ABC of Electrical Safety" was marked by the Diploma of the 2nd degree.
This year more than 100 applications from the leading companies of the fuel and energy complex were submitted to the contest "KonTEKst". When evaluating projects, the effectiveness, significance for the region, country and industry, creativity and teamwork was taken into account. The competition was held with the support of the Ministry of Energy of Russia.
The corporate project of IDGC of Centre "Green Distribution Zone", which was dedicated to the Year of Ecology in Russia, included a number of activities aimed at attracting public attention to problems related to ecology and environmental protection. Among them, along with traditional initiatives, such as planting trees and conducting clean-up events, the energy company carried out a set of measures to improve the territories in the regions of the company’s service area: landscaping in the premises of Distribution Zones, planting and expanding the "Alley of Power Engineers", caring for the war memorials to the fallen during the war years, took an active part in ecological clean-up events, city and regional eco-events. More than 11.5 thousand employees of the company from all 11 branches of IDGC of Centre became participants of the project. In the project there was also a competitive component: in a number of branches competitions for the best gardening and the best landscape design were held. "Green Distribution Zone" became a key event in the implementation of the program of work with personnel in the development of respect for the environment. Particularly noteworthy is the involvement of IDGC of Centre’s management. Top and middle managers regularly spoke about the implementation of the environmental program "Green Distribution Zone" to the general public, as well as to the company’s employees on the pages of the corporate edition and the intracorporate portal of IDGC of Centre. The social importance of the project "Green Distribution Zone" was highly appreciated by the professional community - in December 2017 it became the prize-winner of the XIII Award in the field of development of public relations RuPoR, having won the first place in the nomination "Corporate and social responsibility and charity". The "KonTEKst" Award is the second in the collection of IDGC of Centre for the eco-project "Green Distribution Zone".
Another competitive project of IDGC of Centre, noted by an authoritative jury, is the "ABC of Electrical Safety", the purpose of which is to prevent electric injuries among children and adolescents. The project is a set of printed media and video materials for conducting lessons, social actions and other activities to promote electrical safety among children and adolescents. These are poems, colouring books, crosswords, puzzles, animated films and videos on the safe handling of electricity at home and behaviour near electrical installations in the street. The project was developed within the framework of the system-wise work of IDGC of Centre on reducing risks of electric injuries and implemented with the support of the regional departments of education.
The 9th contest "KonTEKst" demonstrated the high level of professionalism and skills of communicators of the fuel and energy complex and journalists of the energy pool. As noted by the jury of the contest of PR projects, the level and quality of the projects implemented in 2017 and submitted to the competition grew up very much.
The prize-winners of the contest of communication activities of companies will be recommended by the Organizing Committee of the contest to the jury of the Media Manager of Russia Award, and the winning PR projects will be presented for participation in the National Award in the field of public relations "Silver Archer" and "Silver Mercury".
