IDGC of Centre - a two-time award winner in the field of development of public relations "RuPoR 2017"

IDGC of Centre was given two awards of the XIII Award in the field of development of public relations "RuPoR 2017". The results of the professional competition were summed up in Voronezh on 10 December. The project of the company "Green Distribution Zone" won the first place in the category "Corporate social responsibility and charity". The supplement for IDGC of Centre’s employees to the newspaper "Russian Grids" was awarded a diploma for the second place in the category "Intra-corporate communications and corporate media". Rewarding the laureates of the award was held the day before in Voronezh within the framework of the XIII PR-Forum "PR Days in Central Russia".

The project "Green Distribution Zone" of IDGC of Centre is timed to the Year of Ecology in Russia. It includes a set of activities aimed at attracting public attention to problems related to environmental protection. They include landscaping in the regions of the company’s service area: greenery planting in Distribution Zones, care of previously planted alleys in public places, as well as monuments and memorials of the Great Patriotic War and active participation in ecological clean-ups, city and regional eco-events. Since the beginning of the project, about eleven and a half thousand employees of IDGC of Centre from all 11 branches of the company have become participants in the environmental activities held within its framework.

The supplement for IDGC of Centre’s employees to the newspaper "Russian Grids" is noted for the project "Energy binding force", within the framework of which the publication fully reveals the potential of corporate media as an effective tool for interaction with a labour team that takes into account the interests of all categories of employees uniting them, their work and explaining what an important role the company and each of its employees play in ensuring reliable electricity supply and socio-economic development of its regions of activity (11 subjects of the Central Federal District).

The "RuPoR" award has been given since 2005 for the best communication campaigns, projects and outstanding achievements of PR professionals in Central Russia. Its sponsors are Russian Association for Public Relations (RASO), NP "National Award in the field of development of public relations "Silver Archer", Public Relations Development Foundation "Region PR" and LLC "Production Centre "Content". In 2017, 64 projects from 24 cities of the Central Federal District were nominated for the award, whose authors were leading PR agencies of the country, PR departments of large companies, press services of authorities and commercial structures, organizers of tourist events.

IDGC of Centre is not the first time among the prize winners of the "RuPoR" award. In 2015, the project of the company "Popularization of energy saving and energy efficiency" became its winner in the nomination "Promotion of state and public programs".